*Play the video and enjoy

WORD CRIMES - "Weird Al" Yankovic (2014) - Kinetic Typography Video

  • Project Idea: MOTION GRAPHICS

DESCRIPTION

In the realm of Motion Graphics, I embarked on a creative journey to produce a kinetic typography video for “Word Crimes,” a song by the ingenious “Weird Al” Yankovic from his album Mandatory Fun (2014). This song, a witty parody of Robin Thicke’s “Blurred Lines,” lampoons the frequent blunders in English grammar and usage, making it an ideal candidate for my project’s theme.

  • The project’s ambition was to craft a visual experience that not only complements the satirical lyrics but also serves as an educational tool for proper English usage. The challenge was to synchronize the animated text with the musical beats and linguistic nuances, thereby creating a harmonious blend of audio and visual elements.
  • I initiated the process by dissecting the song’s lyrics to pinpoint pivotal words and phrases that could be accentuated through animation. Utilizing a suite of tools including Illustrator, After Effects, and Photoshop, I designed a series of animations that resonated with the song’s rhythm and emphasized the comedic aspect of the lyrics. The selection of typefaces, color schemes, and transitions was meticulously curated to echo the song’s playful undertone while ensuring the content’s clarity and impact.

    • My Role: Motion Graphics Designer.
    Tools Used: Mastery in Adobe Illustrator, After Effects, and Photoshop Acute timing and rhythm synchronization in visual storytelling Translation of auditory elements into captivating visual narratives Detailed-oriented approach to typographic design.
    Outcome: The culmination of this project is a kinetic typography video that not only encapsulates the essence of “Weird Al” Yankovic’s parody but also demonstrates my adeptness in audio-visual synchronization and typographic storytelling. The video was met with acclaim from both my peers and instructors, underscoring my proficiency in motion graphics. This project was a challenging yet rewarding experience that pushed the boundaries of my creativity and technical skills. It underscored the importance of clear communication in design and the power of motion graphics to make learning fun and engaging.